Alcatel is the smartphone brand behind the Alcatel OneTouch lines of smartphones, tablets, wearables and mobile accessories. While initially created as a venture between TCL and Alcatel-Lucent, TCL later bought out Alcatel-Lucent's portion of the company, and Alcatel-Lucent is no longer connected to the brand. Announced at MWC 2016, Alcatel OneTouch rebranded to just plain old Alcatel, along with a new focus and new logo.

Alcatel's devices have traditionally been low and mid-range devices, making prepaid and on-contract phones for carriers like T-Mobile, AT&T, TracFone and Boost Mobile. However, with this year's unlocked Alcatel OneTouch Idol 3 has risen towards the top of a great and growing field of modestly-priced phones with decent specs and a great experience, holding its own with the Asus ZenFone 2 and the 2015 Moto G.

Alcatel's devices have come closer and closer to 'stock' over the years, though there are certainly a fair few apps bundled with most phones that may or may not suit your tastes. Their build quality, while not as premium as metal or leather phones from Samsung or LG, is clean and well-done.